4 Things To Know About Website Design For Business
Investing in website design for business is generally a smart move. It’s exciting and opens a vast array of online possibilities for your business. You could be expanding to an online store, sharing your appointment times, gaining online traction for advertising and simply gaining awareness. Whichever direction you are exploring, there are a few things you should know about website design for business.
Content Management Systems
What Content Management System (CMS) are you looking for?
A CMS is the platform your website is built on. There are many different platforms for you to choose from, each with their own pro’s and con’s. Some designers/agencies will specialize in a CMS.
When you invest in website design for business, make sure you know what CMS your designer is using, how comfortable they are with it and whether or not it will serve your business.
We recommend WordPress. It is the most popular and Google friendly platform. Which is why we chose to specialize in WordPress. If you’re interested in finding out more about WordPress and why we recommend it, read this blog.
Optimize
Search Engine Optimization (SEO) is the process of optimizing your website for Google. A website optimized for Google will rank higher on the search results page. In simple terms, SEO helps more people find your website.
What does that have to do with website design for business?
Firstly, when your website is being designed, there are best practices that designers can keep in mind to set you with a good foundation for SEO. Make sure to mention to your designer that SEO is important to you.
Secondly, copy! Getting a professional copywriter to work alongside your designer is the best way to get a good start on SEO. As a result your website content will be optimized from the beginning too!
Know your goal
Before you invest in website design for business, you should know what you want to get out of your website. Do you want to sell products or make appointments? Do you want an online catalogues or home for your blogs? What color and ‘feel’ represents your business? If you can answer those questions, your designer can advise you and build a website to best suit those needs.
The reason you’re investing in website design for business is to achieve an end business goal. Your designer is an expert in designing a website to function for your goal. Meanwhile, you are the best person to understand those goals – nobody knows your business like you do. With your industry knowledge and experience, and your designer’s skills, an extremely effective solution can be built. So take some time to draw on your knowledge and understand what you want your website to achieve.
If you are unsure, take a look at your competitor’s sites. Grab inspiration from sites going in a similar direction to you.
A domain for your website
The first time you look at website design for business, you’re going to need to buy a domain. A domain is the ‘address’ for your website. For example, our address is www.shack.co.za.
A domain can be bought online from most hosting providers. Try aim for a domain that is easy to remember and spell. A domain like ‘isellsecondhandcarsforcheap.com’, for example, is complicated and likely to confuse your customer, and potentially loose them.
Website Design for Business
Ready to get started on the website design for your business? Contact us!
